Syllabus MMM

Masters in Marketing Management(MMM)

FIRST YEAR : Semester 1 FIRST YEAR : Semester 2

Principles of Management

Production Management

Financial Accounting

Business Research Methods

Organiztional Behavior

Marketing Management

Managerial Econiomics

Legal Aspects of Business

Buisness Communication

Cost & Management Accounting

Quantitative Methods in Management

Human Resources Management

SECOND YEAR : Semester 3 SECOND YEAR : Semester 4

International Business

Product & Brand Management

Management Information Systems

Sales Management & Sales Promotion

Financial Management

Consumer and Industrail Buyer Behaviour


Financial Aspects of Marketing

Creativity & Innovation Management

Distribution and Supply Chain Management

THIRD YEAR : Semester 5 THIRD YEAR : Semester 6

Service Marketing

Strategic Management

Marketing Research & Analytics

Strategic Marketing Management

Customer Relationship Management

Integrated Marketing Communication & Digital

Retail Management

Media Planning & Strategy

Industry Oriented Dissertation Project

Event Management

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