Syllabus BMM

FIRST YEAR

Semester - I  (6 Papers)

1.     Effective Communication Skills -I

2.     Fundamentals of Mass Communication

3.     Introduction to Computers

4.     History of the World, India & Maharashtra

5.     Introduction to Sociology

6.     Introduction to Economics

 

Semester - II  (6 Papers)

1.    Effective Communication Skills - II

2.    Political Concepts and the Indian Political System

3.    Principles of Management & Marketing

4.    Translation Skills

5.    Introduction to Psychology

6.    An Introduction to Literature

 

Click here to Download syllabus for Sem I & II

 

SECOND YEAR

Semester - III   (6 Papers)

1.   Introduction to Public Relations 

2.   Introduction to Media Studies 

3.   Cultural Studies 

4.   Understanding Cinema

5.   Introduction to Advanced Computers 

6.   Introduction to Creative Writing

 

Semester - IV     (6 Papers)

1.   Print Production and Photography

2.   Introduction to Advertising

3.   Introduction to Journalism

4.   Radio and Television

5.   Mass Media Research

6.   Organisation Behavior   

 

Click here to Download syllabus for Sem III & IV

 

THIRD YEAR

Semester - V  (6 Papers)

ADVERTISING

1.     Advertising in Contemporary Society

2.     Copywriting

3.     Advertising Design (project paper)

4.     Consumer Behaviour

5.     Media Planning and Buying

6.     Brand Building

 

JOURNALISM

1.     Reporting

2.     Editing

3.     Feature and Opinion

4.     Journalism and Public Opinion

5.     Indian Regional Journalism

6.     News Paper & Magazine Making  (project paper)

 

Semester - VI

ADVERTISING (6 Papers)

1.    Advertising and Marketing Research

2.    Legal Environment and Advertising Ethics

3.    Financial Management for Marketing and Advertising

4.    Agency Management

5.    The Principal and Practice of Direct Marketing

6.    Contemporary Issues

    

JOURNALISM

1.    Press Laws and Ethics

2.    Broadcast Journalism

3.    Business & Magazine Journalism   

4.    Internet and Issue in the Global Media

5.    News Media Management

6.    Contemporary Issues