Dr. Anindita Banerji

Co-ordinator, BAMMC
Communication & Mass Media
Vidwan-ID: 327025


PhD, University of Mumbai, 2023 Qualified in National Eligibility Test, 2012
Completed M.B.A.
PG Diploma in Public Relation and Advertising, 1993
B.A. (Hons) English Literature, Patna Women’s College (Patna University), 1992


Teaching Experience: 18 Years
Technical Papers Published: 07

My parents always believed that I should have the best Education available, hence sent me to best schools and college. I was lucky to work for Rotaract Eve’s and conduct charitable events to raise money for the needy. This gave me opportunity to anchor events and work for Youth programmes of All India Radio and Doordarshan. But way back in 1992, working in this field was not encouraged and my parents were convinced by my grandmother, uncles and aunts that after graduation marriage proposals should be given priority over higher education or pursuing my dream in mass media.

After my marriage, family commitments took priority and I had to give up my pursuit of Masters in English Literature. I have always loved to read, which has stayed with me even today. I was determined to learn more and delve into my passion for Literature. So as my children grew older and went to school, it was back to books for me too. With motivation from my husband, I completed M.B.A. I believe that destiny has plans for you so one day my friend who was an established Professor suggested that I teach. It was not easy as I started at a late age. But I was able to establish a rapport with the students and I started to gain confidence. But the Education industry is dynamic, and it was a steep learning curve to transition from Blackboard to the electronic medium. But perseverance and facing challenges is what makes life move on. As my father battled with cancer, I cleared NET at first attempt. I think his blessings did it.

I joined Vidyalankar School of Information Technology in 2016 when BMM had just started and was entrusted as the Co-ordinator. It was very exciting to develop a new department and watch it grow. The Management and everyone in the college were involved in grooming and moulding the new students and to make the course a success. Visiting faculty of repute are associated with the course as they are specialised in their field. Many workshops are organised to enhance the skills of students and mould them for the media industry. “Maadhyam” is a media conclave organised every year where eminent personalities like Nikhil Wagle, Faye D’Souza, RJ Anmol, Harish Iyer, to name a few, addressed students on different issues. V- Talkies is an inter-college short film fest which is also an annual event. It is such a great experience to work with students and their enthusiasm and spirit motivates me immensely. Film actress Ms. Renuka Shahane, Mr. Mahesh Manjrekar the great actor and producer of Bollywood, Mr. Ashok Rane international Film critic and Mr. Chetan Mathur graced the occasion.

At VSIT both students and faculty are encouraged to be innovative. This creates a vibrant and scintillating atmosphere for knowledge sharing. Faculty members are also focused on research. I have two sons and they have been my pillars of strength. They love what I cook and this has motivated me to improve my culinary skills constantly. I have learned and continue to learn a lot from them as well. I do enjoy singing too. I had learnt classical and Rabindra Sangeet. I love music. I love to travel and this has taken me to different parts of India as well as abroad. Whenever I travelled, whether to Manali or Switzerland, British countryside or French, Scotland or Mussoorie, there is one song that would ring in my mind: “What a wonderful World” by Louis Armstrong. The beauty, culture and uniqueness of every place always inspires and rejuvenates me.

I have completed Ph.D from Mumbai University under the guidance of Dr. Rohini Kelkar.
My mantra continues to be Learn, Unlearn, Relearn…


Guest SpeakerResource Person

  1. Conducted Soft Skills Training Programme for Jankalyan Bank employees
  2. Resource person for Value-added course on Personality Enhancement
  3. Resource person for Extension Unit Activities at Vidyalankar School of Information Technology
  4. Judge at ZEAL fest at Guru Nanak College
  5. Guest Judge in BIZCON ’23
  6. Judge -Elocution competition, A.D. Shroff Memorial Elocution Competition

Participation in Conferences, Workshops and Training Programs

  1. Participated in RUSA sponsored Refresher course in Media & Communication organised by MHRDC (8th – 19th) November 2019.
  2. Participated in FDP on Outcome Based Education organised by Nirmala College Muvattupuzha in association with KSHEC (10th -17th May 2023.
  3. Refresher Course on Media and Communication (Interdisciplinary) themed as ‘Role and Impact of Media on Contemporary Society’ scheduled from 18th November to 30th November 2019 organised by Academic Staff College, MHRDC. Mumbai University
  4. Orientation course for Faculty of Higher education, Ramanujan College, University of Delhi(MHRD)
  5. 4-Week Induction/Orientation Programme for"Faculty in Universities/Colleges/Institutes of Higher Education"
  7. Online 7-day workshop on Research Methodology, Pillai College of Arts Science & Commerce & BIAP
  1. Workshops on Film -making, Theatre, acting, video editing Gender equity
  2. International webinar on cultural diplomacy and Unity of Nations with Budapest, Hague and South Korea in 2021
  3. Convenor of:
    1. Maadhyam- a media conclave.
    2. V- Talkies- International level Short film fest
    3. Cinevista- Intra- college short film fest.

Research Publication

  1. SOCIAL MEDIA: INNOVATIVE STRATEGY FOR CUSTOMER ENGAGEMENT in International Conference at Guru Nanak Institute Of Management Studies
  2. Surrogate Advertising and Its Impact on the Youth- VCMT –National Conference in Vidyalankar School of Information and Technology
  3. ICT as a tool of Financial Inclusion- Dalmiya College, Malad.
  4. MRP University of Mumbai on Impact of Foreign Training on Potential Performance of employees with special reference to Reserve Bank of India
  5. Growth of Ayurveda as a brand in India with focus on Patanjali- VCMT –International Conference in Vidyalankar School of Information and Technology \
  6. Comparative Usage of Payments Methods among the youth in Mumbai Post Demonetization Published in Vol. 34(IV): 2021 Utkal Historical Research Journal with ISSN : 0976-2132 UGC Care Approved, Peer Reviewed and Referred Journal
  7. Perception of Mobile Payment and Satisfaction among consumers in Mumbai- VCMT –International Conference in Vidyalankar School of Information and Technology