First Year Syllabus


First Semester


Course Code Course Title Credits
Mandatory Majors
PAEMA 101 Overview I: Print, Radio, Television and Advertising 4
PAEMA 102 Overview II: Film, Digital, Events, Gaming and Animation 4
PAEMA 103 Media Communication Theory 4
PAEMA 104 Media Management 2
Elective (Select Any one)
PAEMA FT 311 An Orientation to New Media Technologies 4
PAEMA FT 313 Film Distribution and Marketing
Research Methodology
- Research Methodology 4
Click here to download the Syllabus for Semester I


Second Semester


Course Code Course Title Credits
Mandatory Majors
PAEMA 205 Introduction to Media Research 4
PAEMA 206 Integrated Marketing Communication(IMC) 4
PAEMA FT 312 Television & Radio Production Programming 4
PAEMA 208 Entrepreneurship, Innovation & Media Laws 2
Elective (Select Any one)
PAEMA FT 309 Broadcast Business Management 4
PAEMA 207 Media Finance and Accounting
OJT/FP
- Advertising Agency Structure & Management 4
Click here to download the Syllabus for Semester II