| Course Type | Course Code | Course Title | Credits |
|---|---|---|---|
| Compulsory Subjects | PAEMA AM 309 | Account Planning & Media Business | 04 |
| PAEMA AM 313 | Media Planning and Buying | 04 | |
| PAEMA AM 311 | Strategic Brand Management | 04 | |
| PAEMA FT 3415 | Business Plan and Negotiation Skills | 02 | |
| Elective subjects (Select any One) |
PAEMA AM 310 | Media & Consumer Behaviour | 04 |
| PAEMA M 3415 | Digital and Socials Media Advertising & Marketing | 04 | |
| On-field research project involving OJT/FP | 04 | ||
| Click here to download the Syllabus for Semester III | |||
| Course Type | Course Code | Course Title | Credits |
|---|---|---|---|
| Compulsory Subjects | PAEMA FT 414 | Media Research Analytical Skills | 04 |
| -- | Pilot study of the research topic | 02 | |
| PAEMA AM 416 | Dissertation | 04 | |
| Elective subjects (Select any One) |
-- | Tools of data analysis I (SPSS) | 04 |
| -- | Tools of data analysis II (MS EXCEL) | 04 | |
| On field internship | 06 | ||
| Click here to download the Syllabus for Semester IV | |||
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