| Publication Type | Journal Article |
| Publication Year | 2025 |
| Author(s) | Mr. Krishna V. Shinde; Dr. P.G.Pawar |
| Journal Name | Pradnyaa |
| Volume, Issue | 5, 1 |
| Pagination | 7 – 15 |
| Article Type | Paper |
Keywords:
Multilevel marketing, Digital transformation, Entrepreneurship, Governance, Legitimacy, Direct selling, India.
Attachment
Abstract: Multilevel marketing is now proving to be one of the most easily accessible entrepreneurship opportunities in India, especially for individuals with limited capital and limited formal business training. Digital technology is changing the nature of MLM networks’ operations across recruiting, selling, training, and compliance. The authors of this paper address how digital transformation alters the MLM model as an entrepreneurial model in India. It uses mobile phones, social media, and internet banking to reach more people and minimize barriers to entry. It is also helpful in introducing new governance models for legitimacy, accountability, and entrepreneurial performance. The article outlines an abstract theoretical scheme that connects the adoption of digital technologies, transparency, and entrepreneurial power in an MLM system. At the end of the paper, policy and managerial recommendations are provided to ensure this sector grows ethically, inclusively, and through technology.