VSIT | Vidyalankar School of Information Technology

Autonomous Institute
Affiliated to University of Mumbai

An Analysis of Sustainable Business Models Among Internet Business Start-Ups in India

Publication TypeJournal Article
Publication Year2025
Author(s)Dr. Ansari Mohd. Nasir
Journal NamePradnyaa
Volume, Issue5, 1
Pagination51 – 62
Article TypePaper

Keywords:

Sustainable Business Models, Indian Internet Startups, Triple Bottom Line, Digital Entrepreneurship India, ESG Integration, Unit Economics Sustainability, Startup India Ecosystem

Attachment

Abstract: This study therefore positions itself at the intersection of global sustainability thinking and India’s unique digital entrepreneurship reality. By systematically analyzing how Indian internet startups are reconfiguring their value proposition, revenue streams, cost structures, and stakeholder relationships to achieve economic resilience alongside environmental regeneration and social equity, the research aims to distil replicable and scalable business model archetypes for one of the world’s most dynamic startup ecosystems. Through this global context, Indian startup evolution, and the specific characteristics of internet ventures—the foundation is laid for a rigorous examination of sustainable business models that can power India’s next generation of enduring and responsible digital enterprises.