VSIT | Vidyalankar School of Information Technology

B.A (Multimedia & Mass Communication)

Established in: 2016

B.A in Multimedia and Mass Communication program is a three year

undergraduate degree course with each year having two semesters

B.A. (Multimedia & Mass Communication)

Intake:120  students

B.A. (Multimedia & Mass Communication)

Intake:120  students

Department Strength

The department of Mass Media was established in 2016. It offers specialisation in Advertising and Journalism.

As Mass Media is a very dynamic field so to mould and train the students various workshops are conducted. Many actors and directors from film and television are invited to address and groom the students for media space

The Mass Media department encourages students to hone their technical skills, writing and creative acumen by giving assignments and presentations in the form of films or documentary or other creative pursuits.

The department hosts different events and fests:

Maadhyam

The Journalism and Mass media conclave serves as a platform for transferring knowledge to the future generation of Media and Mass Communication. The seminar brings together an array of academics, independent researchers, artists and activists at one place to share the research findings, innovations, and experiences in the field of Mass Communication.

V-Talkies

Vidyalankar School of Information Technology powered by the BMM Department hosts V-Talkies every year. V-TALKIES provides a platform to students of different colleges in Mumbai to present their Short Films, Photography Skills and Ad Making acumen. This not only provides students an opportunity to showcase their talent but also to interact with media personalities who are stalwarts in their field and thus inculcate collaborative creation.

About The Faculty

The Department of Mass Media is devoted to excellence in teaching, student mentoring and creative endeavor.

The faculty are experienced and enthusiastic with excellent qualification. As the subjects are specialised so the department also invites Visiting Faculty who are erudite and experts in the field and few of them are renowned media personalities. The faculty are specialised in Film communication, Photography, Advertising, Media Research, Copywriting, Public Relation, Journalism etc.

About The Faculty

The Department of Mass Media is devoted to excellence in teaching, student mentoring and creative endeavor.

The faculty are experienced and enthusiastic with excellent qualification. As the subjects are specialised so the department also invites Visiting Faculty who are erudite and experts in the field and few of them are renowned media personalities. The faculty are specialised in Film communication, Photography, Advertising, Media Research, Copywriting, Public Relation, Journalism etc.

Dr. Lakshmi Pillai

HOD, BAMMC Department

Mass communication is an essential tool for communicating ideas intended to change behaviour of people right from developing awareness to adoption of an innovation. Exposing people to a constant flow of information ensures a change in their aspiration, attitude and effort.
India is now full of opportunities as it is one of the fastest growing economies of the world. This will not only create large employment opportunities but a paradigm shift in consumption pattern. Capitalizing on this trend promises the mass media and communication sector a tremendous opportunity. There are already innumerable employment opportunities available in the various media and related fields.

Dr. Anindita Banerji

HOD, BAMMC Department

Mass communication is an essential tool for communicating ideas intended to change behaviour of people right from developing awareness to adoption of an innovation. Exposing people to a constant flow of information ensures a change in their aspiration, attitude and effort.
India is now full of opportunities as it is one of the fastest growing economies of the world. This will not only create large employment opportunities but a paradigm shift in consumption pattern. Capitalizing on this trend promises the mass media and communication sector a tremendous opportunity. There are already innumerable employment opportunities available in the various media and related fields.

FACULTY PROFILES

DOWNLOAD SYLLABUS

First Year Syllabus

Second Year Syllabus

Third Year Syllabus