VSIT | Vidyalankar School of Information Technology
BAMMC
Third Year Syllabus
will be released soon...
| Course Type | Course Code | Course Title | Credits |
|---|---|---|---|
| Compulsory Course | BAMMC DRGA-501 | Copy Writing | 4 |
| Compulsory Course | BAMMC DRGA-502 | Advertising & Marketing Research | 4 |
| Discipline Related Elective (Any four) | BAMMC EAGI 1501 | Globalization & International Advertising | 12 |
| BAMMC EABB 1502 | Brand Building | ||
| BAMMC EAAM 1503 | Agency Management | ||
| BAMMC EAAP 1504 | Account Planning & Advertising | ||
| BAMMC EASM 1505 | Social Media Marketing | ||
| BAMMC EADM 1506 | Direct Marketing & E-Commerce | ||
| BAMMC EACB 1507 | Consumer Behaviour | ||
| BAMMC EADF 1508 | Documentary & Ad Film Making | ||
| Total Credits | 20 | ||
| Click here to download the Syllabus for Semester V | |||
| Course Type | Course Code | Course Title | Credits |
|---|---|---|---|
| Compulsory Course | BAMMC DRGA-601 | Digital Media | 4 |
| Compulsory Course | BAMMC DRGA-602 | Advertising Design | 4 |
| Discipline Related Elective (Any four) | BAMMC EAAC 2601 | Advertising in Contemporary Society | 12 |
| BAMMC EABM 2602 | Brand Management | ||
| BAMMC EAMP 2603 | Media Planning & Buying | ||
| BAMMC EAAS 2604 | Advertising & Sales Promotion | ||
| BAMMC EARM 2605 | Rural Marketing & Advertising | ||
| BAMMC EARE 2606 | Retailing & Merchandise | ||
| BAMMC EAEM 2607 | Entertainment & Media Marketing | ||
| BAMMC EATP 2608 | Television Program Production | ||
| Total Credits | 20 | ||
| Click here to download the Syllabus for Semester VI | |||
Third Year Syllabus
JOURNALISM
| Course Type | Course Code | Course Title | Credits |
|---|---|---|---|
| Compulsory Course | BAMMC DRG-501 | Reporting | 4 |
| Compulsory Course | BAMMC DRG-502 | Investigative Journalism | 4 |
| Discipline Related Elective (Any four) | BAMMC EJFW 1B501 | Features and Writing For Social Justice | 12 |
| BAMMC EJWS 1B502 | Writing and Editing Skills | ||
| BAMMC EJGM 1B503 | Global Media and Conflict Resolution | ||
| BAMMC EJBF 1B504 | Business and Financial Journalism | ||
| BAMMC EJMJ 1B505 | Mobile Journalism and New Media | ||
| BAMMC EJNM 1B506 | News Media Management | ||
| BAMMC EJJP 1B507 | Journalism and Public Opinion | ||
| BAMMC EJML 1B508 | Media Laws and Ethics | ||
| Total Credits | 20 | ||
| Click here to download the Syllabus for Semester V | |||
| Course Type | Course Code | Course Title | Credits |
|---|---|---|---|
| Compulsory Course | BAMMC DRG-601 | Digital Media | 4 |
| Compulsory Course | BAMMC DRG-602 | Newspaper & Magazine Design(Project) | 4 |
| Discipline Related Elective (Any four) | BAMMC EJCI 2B601 | Contemporary Issues | 12 |
| BAMMC EJLJ2B602 | Lifestyle Journalism | ||
| BAMMC EJPT2B603 | Photo & Travel Journalism | ||
| BAMMC EJMJ 2B6504 | Magazine Journalism | ||
| BAMMC EJSJ 2B605 | Sports Journalism | ||
| BAMMC EJCR 2B606 | Crime Reporting | ||
| BAMMC EJFNF 2B607 | Fake News & Fact Checking | ||
| BAMMC EJTJ 2B608 | Television Journalism | ||
| Total Credits | 20 | ||
| Click here to download the Syllabus for Semester VI | |||