B.A.in Multimedia and Mass Communication program is a three year undergraduate degree course with each year having two semesters.
The department of Mass Media was established in 2016. It offers specialisation in Advertising and Journalism.
As Mass Media is a very dynamic field so to mould and train the students various workshops are conducted. Many actors and directors from film and television are invited to address and groom the students for media space.
The Mass Media department encourages students to hone their technical skills, writing and creative acumen by giving assignments and presentations in the form of films or documentary or other creative pursuits.
The department hosts different events and fests:
The Journalism and Mass media conclave serves as a platform for transferring knowledge to the future generation of Media and Mass Communication. The seminar brings together an array of academics, independent researchers, artists and activists at one place to share the research findings, innovations, and experiences in the field of Mass Communication.
Vidyalankar School of Information Technology powered by the BMM Department hosts V-Talkies every year. V-TALKIES provides a platform to students of different colleges in Mumbai to present their Short Films, Photography Skills and Ad Making acumen. This not only provides students an opportunity to showcase their talent but also to interact with media personalities who are stalwarts in their field and thus inculcate collaborative creation.
The Department of Mass Media is devoted to excellence in teaching, student mentoring and creative endeavor.
The faculty are experienced and enthusiastic with excellent qualification. As the subjects are specialised so the department also invites Visiting Faculty who are erudite and experts in the field and few of them are renowned media personalities. The faculty are specialised in Film communication, Photography, Advertising, Media Research, Copywriting, Public Relation, Journalism etc.
Mass communication is an essential tool for communicating ideas intended to change behaviour of people right from developing awareness to adoption of an innovation. Exposing people to a constant flow of information ensures a change in their aspiration, attitude and effort.
India is now full of opportunities as it is one of the fastest growing economies of the world. This will not only create large employment opportunities but a paradigm shift in consumption pattern. Capitalizing on this trend promises the mass media and communication sector a tremendous opportunity. There are already innumerable employment opportunities available in the various media and related fields.
The three year full time Bachelor’s program in Mass Media covers the functions of different forms of media, various roles of people involved in the media and media’s effect on individuals, societal values, culture, economics and politics. Students may be trained to consider ethical responsibilities, media regulations, cultural sensitivity, history and the targeted audience in their work. Graduates are candidates for a variety of jobs in the mass media industry. Companies, government agencies or public institutions may offer employment opportunities in fields like:
To impart value based education to the future budding Managers & Entrepreneurs. To focus on training & research in area of Mass Media and Mass Communication so as to have a positive impact on the society.